White Pebbles General Trading LLC is one of the leading trading companies in UAE. We follow stringent quality systems and processes that assure the quality of all our product range. We utilise quality manufacturers and suppliers who develop innovative and superior products including different categories of imported high-quality bakery ingredients, pastry tools, state of the art kitchen equipment’s and delightful cake decorations. We deal with the best-in-class suppliers are across the globe who are established leaders in various food categories. We cater to extensive customer base both at retail consumer level and large hospitality chains requiring higher volumes like the five-star hotels, catering companies and bakery industries. With a supplier base of more than 10,000 products in our portfolio of products and equipment’s, we ensure to meet the expectations of our extensive customer base present across the various countries.

The core principles of our business are passion, innovation, integrity and service levels. These principles guide us in dealing with all our stakeholders. We are committed to deliver high quality products at sustainable and competitive price points. We believe that our progress and growth is directly dependant on our partners development and success. We aim to provide products and services which help our customers to improve their performance and become the market leaders.

We assure you that White Pebbles will always be a one-stop solution for all your baking and cooking needs.